The Priority customers at Sky Betting & Gaming contribute millions of pounds to the business on a month-to-month basis. To reward them for their loyalty, and show them how important they are, I was tasked with creating a unique brand for the use on all creative targeting Priority customers. Ultimately this would help to create a more personable experience whilst using the Sky Betting & Gaming products (setting it apart from the creative used for other customers).
A selection of the rebranded Priority creative is included below.
Priority Brand Guidelines
A set of guidelines was produced, to form the base for any Priority creative.
Priority Benefits Portal
A portal was created for each customer dependant on their preferred product.
Email Template Design
An email template was created for communicating to Priority customers.
Welcome Pack (letter removed)
A Welcome Pack was created (concept at top of page). A Welcome Letter & Flash Drive was contained inside.
Priority USB Drive
A Flash Drive containing Priority team contact information & links to the Priority Portal of their choice.
Personalised Membership Card
A matt Black membership card with personalised User ID to the front, Priority team contact details to the reverse.
